Mack Trucks Advertisement – I managed the development of this print advertisement featuring the Let’s Build campaign. The visual speaks to drivers, showing off the interior of new Mack trucks, while the copy provides a call-to-action that takes them to a customized landing page, explaining the free warranty and finance options, and gathering lead information through Eloqua.
Tapestries, Ltd. Advertisement – I wrote the eye-catching headline and managed the photography session for this elegant direct mail piece that invited commercial buyers of the retail home furnishings industry to the International Home Furnishings Market.
Prevost Executive Coach Ad - I directed photography and managed development for this print advertisement for Prevost corporate luxury motorcoaches, placed in C-Suite Quarterly magazine. The advertisement drew the interest of high net-worth individuals and industry executives who demanded a travel style that combined both a luxurious personal living-space and a premium, comfortable work-space.